About us


My name is Michael, I’m from Florida and have been designing and releasing apparel and accessories for about ten years. I’ve launched a couple of small clothing lines but ultimately, I was never satisfied. That was until I conjured up “WHAT?”, the idea behind "WHAT?" Clothing & "Goods" is evoking the fascination of others - through reactions to our visions of humor - whether it be dark, silly, morally ambiguous, ironic.. the possibilities are endless.